Typography / Task 2 : Text Formatting and Expression

on


3.11.2023 - 6.11.2023 (Week 6 - Week 7)
Gloria Khaw Ping Sim / 0359142 / Bachelor in Design (Honours) in Creative Media
Typography / Taylor's Lakeside University
Task 2

LECTURES

Please refer to Task 1 E-portfolio

INSTRUCTIONS

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Task 2 : Text formatting and expression

SKETCHES

Fig 1.1. Sketches, Week 5 (27/10/2023)

I initially chose to do the Bauhaus topic. However, I changed my mind because, personally, 'A code to build on and live by' seemed easier to express.


DIGITALIZATION

Titles

Fig 2.1. Title Layout #1, Week 6 (30/10/2023)

For this, I wanted to emphasize on the word 'Code'. 

Fig 2.2. Title Layout #2, Week 6 (30/10/2023)

For the second layout, I wanted to emphasize on the word 'Build'.

Fig 2.3. Title Layout #3, Week 6 (30/10/2023)

The third layout is similar to the first one, but arranged in a more horizontal way.

Fig 2.4. Title Layout #4, Week 6 (30/10/2023)

The fourth layout is also similar to #1 and #3. However, this one puts more emphasis on 'code'. In the third one, 'code' did not stand out as much.

Fig 2.5. Title Layout #5, Week 6 (30/10/2023)

This one is a shortened version of the second layout.

Layouts

Fig 3.1. Layout #1, Week 6 (30/10/2023)

Fig 3.2. Layout #2, Week 6 (30/10/2023)

For this layout, the body text looked too awkward and randomly placed. There was too much negative space.

Fig 3.3. Layout #3. Week 6 (30/10/2023)

This also had too much negative space at the title.

Fig 3.4. Layout #4, Week 6 (30/10/2023)

Final Text Formatting and Expression


Fig 4.1. Final Submission no grids - JPEG, Week 7 (6/11/2023)



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Fig 4.2. Final Submission no grids - PDF, Week 7 (6/11/2023)

Fig 4.3. Final Submission with grids - JPEG, Week 7 (6/11/2023)



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Fig 4.4. Final Submission with grids - PDF, Week 7 (6/11/2023)


FEEDBACK
Week 6
General Feedback :
  • The headline has to be meaningful and expressive
Specific Feedback :
  • Negative space is not your enemy
Week 7
General Feedback :
  • Body text has to be consistent
  • Need to be able to convey the message with the title. It should not be misleading

REFLECTIONS
Experience

Through this task, I have learnt how to properly create a layout and the rules of creating one. This task was slightly tough for me and I struggled a lot to find a layout I like. It was also hard to pick a topic I felt comfortable with.

Observation

In the topic I chose, I could focus on either the word 'build' or 'code', which gave me quite a lot of ideas. This topic also did not really require any other elements other than the text itself to convey a message. I also observed that every element in a layout needs to align with each other to make it more stable.

Findings

I found that making layouts is a hard process. I also found that making eye-catching title designs is harder than I expected. 

FURTHER READING

Fig 5.1, Typographic design: Form and communication 

I read a page that focused on alignment (page 98). I have learnt that the use of optical adjustments - which means aligning elements based on how the eyes visually perceives it - is necessary for visual clarity.

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